Prodia Bandung Employee Day

Prodia Clinical Laboratory in Bandung area strives to increase the awareness of the young professionals to conduct the early medical check-up by holding a Brand Activation themed "Prodia BE Day (Bandung Employee Day) Healthy Fit Challenge" , which involves the young professionals. The event mentioned above consists of some smaller events. One of them is the pre-event called "Prodia Goes to Office" in 8 offices in Bandung. As for the big bang event of Brand Activation, Prodia Bandung holds it on 22 October 2016 at Cihampelas Walk, Bandung.

Opening speech by Andri Hidayat, M.Si., Apt. as the Operational Director

During the roadshow at offices, Prodia provided medical check-ups such as body mass index, as well as free blood pressure and blood test which were limited to the first 25 participants that came to Prodia's booth. In addition, Prodia also hosted a karaoke contest and lip-sync battle, in which the winner from each office earned a cash prize. As the climax, they were pitted again at the big bang event. The event was closed by the performance of GAC (Gamaliel, Audrey and Cantika), a vocal group succeeding in adding more merriment to the show.

Performance by GAC (Gamaliel, Audrey and Cantika)

This is the fourth year of Prodia's Brand Activation in the City of Flowers. In the previous three years, Prodia targeted college students for the education and introduction on hepatitis and thalassemia. This year Prodia targets young professionals to supply more insights related to the importance of medical check-up as a part of a healthy lifestyle.

Prodia's main objective in holding this annual event is to give understanding on the importance of medical check-up as a part of the healthy lifestyle. The young professionals tend to adopt a healthy lifestyle like performing diet, exercising in a fitness center and running but forget to conduct regular monitoring to figure out whether they are really living a healthy lifestyle or not.

Prize awarding for the winners of the dance competition by the Prodia's Marketing Communication Manager, Reskia Dwi Lestari.

According to Reskia Dwi Lestari, the Marketing Communication Manager of PT Prodia Widyahusada, it's not easy to invite the young professionals to live a healthy lifestyle and conduct a medical check-up, especially when they just still feel active and healthy. Therefore, a fun education is necessary to make them interested in applying a healthy lifestyle and conducting an early medical check-up.

"After all, they are the young generation of this nation, who play an important role for our country, and their health is a priority. Same as making friends, the trend of healthy lifestyle is something to create together for this generation of this nation," she added.***

Dr. Juanita's explanation on the health of office workers and young professionals